How do I future-proof my driving range and turn it into a profit center?
→ Trackman, Toptracer & Inrange together share how to implement and monetise technology – at any type of facility.

How can short formats become a real business line in small spaces
→ Paul Jansen (Faldo Design) leads a Wednesday afternoon workshop on the operator model for short formats — footprint and layout options, pricing and programming, common pitfalls and how to monetise them.

How do we welcome and retain the next generations of golfers?
→ DJ Flanders (Troon, managing 900+ courses worldwide) shares data-driven insights into the expectations and demands of 4 generations of players and staff.

What does the future of our industry look like?
→ Jay Karen (NGCOA, USA) offers a preview of what is coming to Europe, based on U.S. trends that often runs ahead.

What is the global governing body’s vision for golf?
→ Hugo Mills (The R&A) talks the future of golf, the new strategy and what it means for facilities. Golf 2030 will be addressed by Paul Woodham in the workshop

How can we design a course that sticks – and makes us feel good?
→ Stephen Smith (Neuroscientist) introduces The 14th Principle – showing how emotions shape memory and decision-making.

How do global shifts impact the future of sport – and golf?
→ Bartel Berkhout (Sports Leadership institute) takes you on a whirlwind through geopolitics, societal change, emerging markets and fading borders. He shows how these global forces reshape sport as a product and what that means for golf facilities.

How do we deal with water as our most crucial resource?
→ Toro showcases practical smart irrigation and water management solutions.

In a future full of technology, what remains most important?
→ Monique Landman (Unchain) shows why the future of golf is human – from high tech to high touch.

How do I position my golf course as an attractive employer?
→ Michael Herd (KK&W) explains how employer branding can make your facility the place where people want to work.

→ Paul Jansen (Faldo Design), lead architect for Ponta de Pargo, joins the site visit and will lead the Q&A, walking us through the project, design choices, environmental context and phasing.

And what about Europe’s host country?
→ Learn from the Portuguese GDP Impact Study and hear from Nuno Sepúlveda (Details) and national representatives how golf contributes to the economy and society.