Clubdependent versus Clubindependent

Jonas works for the Danish Golf Union. In his role he is one of the best golf developers in Europe. Jonas comes with unexpected fresh and forward thinking ideas that are seen rarely in the golf business innovations! His presentation will focus on the growth of the game ans especially on the difference between the club golfer that is socially very active in the club and the members that are not. Lessons that are valuable for every golf course.

Innovations in Customer Centricity

Introducing structured measuring of customer satisfaction and following this up with direct action made a huge difference for all the Burhill courses. They will share their lessons learned and how to make the difference at your golf course by getting your team customer focused. A innovation golf needs!

How to attact the 20 and 30 year old potential golfers.

A group of Norwegian students was given an interesting assignment: look at the golf business, how we present us to potential customers and tells us how to do better and get attractive for the group between. 20 and 30 years old..
A strong message that will lead to innovations needed in the golf industry. Also for other ages!

Technology innovations

the world is changing rapidly and golf is lagging behind more and more. The technology gap is widening. But it is not too late! The best Tech Innovations are gathered in Cascais and will present their solutions to get up to speed with the new Technology solutions. Short presentations with Q&A will get you totally updated with the benefits for your business of the current technology.

Create the Ultimate Eco-system

Following James Cronks presentation, Lodewijk will focus on the innovation of the various parts of a golf course: the golf school, the club, the owner and how to create the ultimate eco-system that will focus on your customers. Lodewijk is general secretary of the European and the Dutch Golf Course Association.

How to get more Women in to Golf

We need more decision makers on the golf course: the ones that make the decisions on the spend of time and money of all family members: the women! Renate is dedicated to get more women in to golf. She has excellent examples that you can take home and implement immediately. She will show how this will bring big revenues. Renate Roeleveld is CEO of Golf Course Sluispolder and board member of the Dutch Golf Course Association. She is also a member of the examination committee of the Dutch Golf Federation.

Insights in Pricing Strategy

And after all the good input we miss one important factor: the pricing! Many golf courses use simple discounting as their best pricing-strategy. Robert Fiegl could not disagree more. He will share his insights he has built up both in his years as CEO of the Austrian Golf Federation, as golf course owner and as sales director in his earlier career. And he will send you home with great pricing strategies that do work! A presentation that is the closing must for this years conference.


In the coming weeks we will be added more speakers to the already action packed agenda. Make sure you don’t miss out on any of the exciting announcements by entering your in the form on the right hand side:

2020 Conference Sponsors

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