3 days of networking, inspiration and fun in Malaga in May 2022


14.00 – 14.30 – Registration

14.00 – 17.00 – Meeting Nationals & General Meeting GCAE

18.00 – 20.00 – MCO Networking Dinner (invite only)

20.00 – 21.30 – Welcome Cocktail


09.00 – 12.00 Block I: Keeping the new Golfer on Board

A new generation of golfers’ flock on the courses. They are our future. They represent the new customer. Keeping them on board is vital for the golf business. How can we keep them on the golf courses? How to deal with new, younger generations? What makes them stay, what makes them leave? What new flexible golf membership models are successful at the moment? What kind of side products do we need to offer them? Padel, fitness, etc?

All these questions will get answered in the first block of the conference. And we will have best practices on stage.

12.00 – 13.30 – Networking lunch and Golf Show

13.30 – 16.30 Block II: The Big Tech opportunity for golf
Technology is playing a bigger and bigger role in everyday life. It makes our lives easier, more comfortable. Golf lacks behind in using technology for their golfers, for their management, for their maintenance. In this block we will update you on the latest possibilities, how to use tech to improve your golf product, how to improve the experience, safe costs, how to improve your maintenance, how to better manage your golf business. And a showcase of business models with tech & golf.

Again: best practices on stage will be shared.

 20.00 – Dinner Party


 09.00 – 09.45 Block III:  The Opportunity of a sustainable golf business
The new golfer has different demands when it comes to sustainable run golf courses. National governments decide for our industry which can be a big threat. How to turn this into an opportunity? How can the golf industry become a show case for a sustainable, cost saving industry that attracts newer younger golfers? What is the situation per country in Europe? How can we work with national governments to find the right balance?

We have the answers and examples on stage.

Block IV: Golf!

GCAE partners

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