Whilst we still have the very best of speakers from across the globe, the majority of the conference will be given across to workshops, allowing you to pick the brains of those at the top of the industry

Monique Landman-Bovenkamp
Chief Empathy Officer and founder Unchain People & Change

Keynote: Heart in the Boardroom

Einstein “We cannot solve our problems with the same thinking we used when creating them”.

Expanding our golf business starts with better leadership. Emotional intelligent leadership is a critical skill for every business leader. To create a better future where everyone can flourish, organizations need to find ways to engage and encourage emotions more fully.  Great human dynamics help realizing the potential in your organization and ultimately expand your business.

We are very proud to be able to announce our keynote Monique Landman. She is a much sought after keynote speaker and advisor in the hospitality Branche. She was voted best speaker at various conferences and we understand why!


Click here for the presentation. 


Roger Pride

Title: Let your brand be your beacon for expansion.

Roger is Associate Partner with Heavenly, an international independent brand consultancy. He is also Owner and Director of Pride Marketing.

Roger is an expert in place, destination and tourism branding and marketing. He was formally Director of Marketing for the Welsh Government and Visit Wales. During this time, Roger’s campaigns won numerous national and international awards, including Travel and Tourism Campaign of the Year at the Chartered Institute of Marketing Awards on three separate occasions.

As a board member of Ryder Cup Wales Ltd he led the Wales golf tourism and marketing strategy around the Ryder Cup in 2010.

Roger is Joint Editor of “Destination Branding” and Visiting Professor at Surrey University School of Hospitality and Tourism. He is also a Founding Trustee of the Welsh Sports Foundation.

He is asked to speak at many international conferences including major events in USA, France, Ukraine, Lithuania, Macau, Argentina, Netherlands, Kurdistan, Cape Verde, Slovenia, Serbia and Belgium.


Click here for the presentation. 

James Cronk

James Cronk is a club industry leader with over 30 years-experience in the golf and service industry. He has presented keynote sessions and workshop seminars at major golf industry events around the world, including the NGCOA Canada National Conference (18 times), the Asia Pacific Golf Summit (6 times including India in November 2019), the European Golf Business Conference (3 times including Portugal 2020), the CMAA World Conference (twice) and many more. In 2022 he was the keynote speaker at the Australian Club Managers Conference in Melbourne.

A former golf professional and club manager, James’s has real life experience in the industry, and his success as a leader is evident in the recognitions bestowed upon himself and his teams, including his facility being recognized by Golf Digest as having the ‘5th Best Customer Service in North America’ and being rated by BC Business Magazine as one of British Columbia’s ‘Top Ten Employers’.

His company CRONK GROUP helps clubs and organizations achieve their goals and increase their profits by improving their systems, their service, and their people. In 2022 James and his business partner Scott Masse launched GOLF INDUSTRY GURU, a global on-line training platform for golf clubs featuring tools, tips, templates, videos, and blogs from many of the world’s leading golf and hospitality industry gurus.

To learn more visit and


Click here for the presentation.


Christofer Nässil

Keynote: Profitable & Productive Clubs and Academies

Christofer Nassil, is working as a Business and Productivity Coach for Golf Clubs and Golf Academies.

He’s profound interest lies in finding the answer to the question: “With everyone having the same 24 hours in a day, why do some people succeed while others don’t?” Since 2008, he had invested over 10,000 hours seeking the answer, and he found it while running one of the most profitable department stores in Europe. Six years ago, he picked up golf again and put my methods to the test. In three years, he went from an all-time low 11-hcp to a 1-hcp, breaking par once and winning the club championship. He achieved this while playing only once a week, with no swing instruction. After that, he started looking into the business side of Golf Clubs and saw that he could help.

Three years ago, Christofer redirected all his focus and time to the business side of Golf Clubs, striving to enhance the business model to a more profitable, productive, and sustainable one. This endeavor is now completed, and he is thrilled to be able to share it with you all in Malaga as he launch his coaching company at the event! for more info and feel free to add me on LinkedIn and send me a message!


Click here for the presentation.

Jackie Davidson

Expanding with more women in golf

The participation of women in golf still leaves us with a big opportunity to expand our business by getting more women to play golf. To secure this we need to get more women working in golf. Over the past five years, The R&A Women in Golf Leadership Programmes have supported 180 women, from 36 countries, in their professional development as managers and leaders within the golf industry.  The leadership programmes are The R&A’s commitment to the Women in Golf Charter. These programmes are gaining recognition around the globe and are making an impact by ensuring the talent pipeline is more diverse, golf as an employer is more equal and inclusive and they are directly contributing to future proofing the workforce of the industry.  Jackie Davidson, Director -Education, The R&A, will provide the rationale for this work, provide an overview of the programmes and share the successes to date.


Click here for the presentation.


Theresa Plimmer

Burhill has been expanding their golf business: now they share how!

Two of the top managers at Burhill Golf and Leisure will share their secret of expanding their business at a much higher percentage than the UK-average. Burhill stands for spectacular golf courses and outstanding service. They reach this service by ferociously measuring and improving their Nett Promotor Score (NPS). How they exactly do this will be shared by Theresa Plimmer, general manager of BGL venue Ramsdale Park Golf Center. The flagship venue of the BGL Group offering two magnificent golf courses near London.

If you want to expand your golf business, this is the presentation you want to take home.


Click here for the presentation.

Jonathan Smith

Delivering a brighter future

“As a global sport with millions of followers, set in nature and with deep community roots, golf can step forward as a leader for sustainability and climate action.”Jonathan Smith founded the Golf Environment Organisation some 20 years ago, way ahead of the global sustainability trend. Now GEO helps the golf business with their role in saving the planet in a solid business manner.

“Golf is good for nature and communities in many ways, from ecosystem services and conservation of wildlife to health and well-being for all ages, to jobs and economic value through local supply chains. Following years of research and professional expertise, the industry is in a new phase of activity, working collectively and credibly while also pledging to do even more – for the good of the planet, and to help ensure golf remains valued and resilient.” If we want to be able to expand our golf business also in the future: we need to listen to and work with GEO to secure our role.


Click here for the presentation.


Esa Honkalehto

Learn from the best!

We should learn from the best. Linna Golf in Finland is one for the highest ranked golf courses by the players by their members and guests. Their NPS score in Players 1st is at the top in Europe. What is the secret behind this high score? What do they do different than the lower scoring courses when it comes to customers satisfaction. We are very happy that GM Esa Honkalehto will share his successful approach with us.

Click here for the presentation.


In the coming weeks we will be added more speakers to the already action packed agenda. Make sure you don’t miss out on any of the exciting announcements by entering your in the form on the right hand side:

2024 Conference Sponsors


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