Dr. Roeland Dietvorst studied biological and cognitive psychology at Erasmus University Rotterdam and obtained a PhD. in cognitive neuroscience at Erasmus School of Economics. Roeland publishes regularly in reputable international scientific journals. He is co-founder at Neuro Labs, a research and consultancy firm in the field of Neuromarketing, that uses insights and techniques adopted from neuroscience on marketing & communication challenges. 

Besides being an entrepreneur, Roeland is core lecturer of the 4-day program on Neuromarketing at the European Institute for Brand management (EURIB) and he lectures on persuasion and influence at the Institute for sales & Account Management at the Erasmus University Rotterdam.

Roeland is an experienced speaker; TEDx talks, Microsoft CMO summit, A.S. Watson, Achmea, VGZ Zorgverzekeraar, My Message in Your Brain and The Naked Consumer.

Roeland knows how to bridge the gap between scientific insights and day-to-day sales & marketing practices. In his speeches passion, humor and interaction play central roles.